Hi, I'm Donna Florido and I ran a multi-site sub-contract company, supplying highly skilled labour across 50+ sites and installing external doors for housebuilders. In that time, I learned what it truly takes to lead in a male-dominated industry: high standards, relentless work ethic, empathy, and, above all, courage.

I believe leadership doesn’t have to be harsh or aggressive. In fact, I’ve built my career on leading with kindness, holding my team accountable, protecting their wellbeing, and taking responsibility for every decision — all while delivering exceptional results.

My philosophy is simple: Lead so well that respect becomes inevitable.

Through KIC, I now help women in construction and senior leaders embrace a new model of authority — one that combines strength, clarity, and empathy.

My goal is to show that kindness is not soft; it’s a strategic tool that protects mental health, builds resilient teams, and drives business success.

I’m passionate about creating workplaces where women can thrive, not just survive — confident in their identity, proud of their contribution, and respected for their leadership.

Get in Touch!